3 Tips to Combine ESG + Strategic PR

3 Tips to Combine ESG and Strategic PR

Over the past few years, socially conscious investors have started rigorously screening companies on the basis of Environmental, Social and Governance (ESG) criteria. From institutional investors to retail shareholders, an increasing number of people are becoming aware about ESG and prefer to align with companies that rank high on the ESG scale. Several mutual fund houses, including Fidelity and Vanguard, are running exclusive mutual funds that comprise of investments in ESG-compliant businesses.

The pandemic has also significantly affected people’s perception of ESG as it has brought to fore important subject areas such as human capital management and healthcare. Apart from the issues highlighted by the pandemic, the last decade has also raised alarm on issues such as climate change, equity, inclusivity and more.

While companies have also increased focus on adopting ESG-compliant practices, there are some clever ways in which you can ensure the message is easily visible and clearly communicated to stakeholders, investors and the public at large. You can strategize to smartly combine PR and ESG to reap incredible benefits.

Some tips that I recommend, are –

· Let’s get real

If you are trying to build a narrative about the sustainable practices that your business follows then the safest bet is to simply get real. You need to make a real effort to achieve the desirable level of…