3 Tips to Combine ESG + Strategic PR

Over the past few years, socially conscious investors have started rigorously screening companies on the basis of Environmental, Social and Governance (ESG) criteria. From institutional investors to retail shareholders, an increasing number of people are becoming aware about ESG and prefer to align with companies that rank high on the ESG scale. Several mutual fund houses, including Fidelity and Vanguard, are running exclusive mutual funds that comprise of investments in ESG-compliant businesses.

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