Adapting Product Packaging and Branding for Local Markets
3 min readAug 7, 2023
Adapting Product Packaging and Branding for Local Markets
Global companies looking to expand into new international markets face a significant challenge — how to adapt their product packaging and branding to resonate with local cultural nuances, preferences, and norms. Taking a blanket “one-size-fits-all” approach often fails and risks products getting lost in…