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Are Billboards a good form of advertising?

Patricia Baronowski-Schneider
5 min readMay 1, 2022

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Are Billboards a good form of advertising?

In the past, we had painted billboards, now we have electronic billboards. But are they worth it?

Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.

Billboards are a very effective form of advertising due to their large size and ability to reach a wide audience. However, there are some drawbacks to using billboards for advertising. First, billboards take up valuable real estate that could be used for other purposes. Second, billboards can be distracting for drivers and can potentially lead to accidents if they are not placed carefully. Finally, billboards can be costly to lease and maintain.

On the other hand, with the advent of electronic billboards, many are starting to question whether billboards are still a viable marketing strategy.

Many businesses continue to rely on billboards as a key component of their marketing strategies. Whether it is through traditional billboards or electronic billboards that display dynamic content and integrate seamlessly into digital marketing…

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Patricia Baronowski-Schneider
Patricia Baronowski-Schneider

Written by Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 35 yrs exp. 3x Author

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