Digital Marketing For Success

Patricia Baronowski-Schneider
5 min readOct 14, 2022

Digital Marketing For Success

Let’s talk about digital marketing for success. If you want a successful digital marketing strategy, I’m sure you’ve heard content is king, right? It is a phrase that’s widely repeated and it should be because when it comes to the content, that’s really what’s key in order to succeed in a digital world.

Digital marketing 101 is to find the content that’s right for you. Often a misconception is that it always needs to take on one form, but that’s not necessarily the case. It is not a one-size fits all approach. There are various social media platforms — LinkedIn, Twitter, Facebook, Instagram, TikTok, YouTube, Snapchat, Pinterest, etc. Each platform has its own methods.

Maybe you are more of a visual person as opposed to a writer or a reader. Maybe videos work for you as opposed to texts. If you are that type, then perhaps YouTube, Instagram or TikTok are better than Twitter, for example.

So how do you decide which type of content is best for you? Think in terms of your audience. Think, “What is something that I can do that my audience is going to enjoy to see day to day” or “What’s something that gives me more than just a few ideas?”

There is content everywhere. I cannot scroll through Facebook or Instagram or TikTok without finding myself engaged for some time on content I was not even particularly looking for. You can leverag that for your content if these are all things that are in essence with your audience in that they will tune in day to day to see that content.

I enjoy video because I have so much more that I can use to my disposal when communicating. My tone reflection, my eyes looking at you and making sure that you feel like I’m talking to you. And I definitely have a lot of gestures that I use with my hands and my body language. So for me, video is the best way for me to communicate.

However, at the same time, I enjoy writing. I can go on and on about topics. I’m told that I write as if I am speaking, so I’m not sure if that is a good thing or a bad thing haha.

To be truly genuine, do something that you enjoy creating, do something that you’re good at, and that will definitely show in your video, and also find out what you’re good at…

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Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 34 yrs exp. 3x Author