Member-only story
Digital Transformation
Digital Transformation
What is it exactly? Whether we’re ready or not, digital transformation is revolutionizing the way we do business. Now, every business, including yours, must decide whether to innovate or perish. Digital transformation involves reinventing your entire business strategy, not just IT or technology. possibly even altering your company culture.
Your business should view technology as a strategic competency rather than just a support role if it wants to prosper in the digital space. Digital transformation involves building entirely new business models on top of technology, not merely integrating it into your existing operations. Amazon.com was more than just an online store. It completely upended and altered the idea of shopping and other things. Every organization today needs to quickly adjust to these changes and seize the opportunities they present.
Consumer behavior and expectations, your clients, your distribution methods, and your rivals have already migrated to the digital world. As of 2017, mobile devices accounted for the majority of all internet minutes spent reading, surfing emails, and making purchases. Globally, 67% of millennials, 71% of Americans, and 91% of Indonesians fall into this category. It’s not just for retail consumers though; 56% of gen xers, 41% of baby boomers, and 28% of seniors prefer online shopping to…