How To Prepare PR In Today’s Time?

Patricia Baronowski-Schneider
3 min readSep 20, 2021

How To Prepare PR In Today’s Time?

When we talk about Public Relations (PR), we see that it has gone through some significant transitions. It does not look like the PR of yesterday at all. It is primarily because media and communications have never stayed in one place in the industry. It moves quickly, and advanced technology and social media have acted as catalysts to make these changes even quicker. The audience’s expectations have also changed. Now the audience requires an increased level of authenticity, trust, and genuineness. Thus, it leaves…

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Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 35 yrs exp. 3x Author