MARKETING — as the year is approaching another end….what next?

MARKETING — as the year is approaching another end….what next?

The year is coming to a close, which means it’s time for marketers to start thinking about planning for the next one. As we wrap up Q4, here are some key ways to prepare your marketing strategy for 2024 success.

First, take stock of this year’s wins and losses. Look back at your campaigns, channels, and assets to see what worked well and what didn’t. Analyze engagement data, conversion rates, and ROI across all programs. Celebrate your most significant achievements and note what missed the mark so you can improve for next year. Create a year-end report summarizing insights and recommendations.

Next, start forecasting for 2024. Consider emerging trends, seasonality, and market conditions. Set your vision and primary objectives. Outline strategies for each campaign and time investments needed from your team. Build an editorial calendar of significant initiatives and map critical dates and deadlines. Get stakeholder input through surveys and interviews to inform plans.

Now is also the time to optimize your tech stack and tools. Evaluate new solutions you may need. Clean up databases, platforms, and dashboards by removing outdated information and organizing…