Reconnecting with your customers

Is it important or valuable to reconnect with your customers?

Have you ever stopped to think about customers?

No, not customers who are your customers, but customers in general.

Have you thought about why they are customers, what they are looking for when they become customers of your company? Of course not. But if you did stop and think about it, how hard would it be to go back to the drawing board and rethink all your marketing communication with your customers?

It wouldn’t be easy would it? To go through everything that is out in the open with regard to communication between you and your customers — whether it’s information on billboards or flyers or advertisements or campaigns-and really think about how much sense all this makes. If you want more customers then yes, it makes very good sense to market your products and services. But if customers are customers because they have reached a point where it’s the only option left, then there is a very good chance that what you will offer through this marketing communication isn’t going to be all that attractive or engaging for customers. This is especially true if customers already have a history of receiving generic messages from you, sending customers running in the other direction, choosing to use a competitor instead.

Old habits die hard so when customers see the same messages coming at them time and time again-the messages becoming increasingly less personalized — it’s not uncommon for customers to…