So you have a great social media marketing plan, but how do you measure KPI?

Patricia Baronowski-Schneider
3 min readSep 29, 2022

What’s the best way to measure KPI? So you have a great social media marketing plan, but how do you measure KPI?

Some common ways to measure marketing KPIs include web analytics, surveys, focus groups, and customer feedback.

Digital marketing KPIs can be measured using web analytics tools such as Google Analytics. You can track things like website traffic, conversion rates, and bounce rates.

Surveys and focus groups can be used to gather qualitative data about customer satisfaction and brand perception.

Customer feedback can be gathered through online reviews, social media, and contact forms.

The most important thing is to choose the right KPIs for your business and track them regularly to ensure your marketing efforts are effective.

There’s no one-size-fits-all answer to this question, as the best way to measure KPI will vary depending on your specific marketing goals. However, there are some general guidelines you can follow to ensure that you’re accurately measuring your KPI.

Here are a few tips for measuring KPI:

- Set clear and achievable goals: Without clear goals, it will be difficult to measure KPI. Make sure you know what you’re trying to achieve with your marketing campaign, and then design your KPIs around those goals.

- Use the right tools and data: There are a variety of tools and data sources available that can help you measure KPI. Choose the ones that are most relevant to your marketing campaign and that will give you the most accurate data.

- Test, test, test: Always test your KPI measurement methods before using them for real-world decision-making. This will help you fine-tune your approach and ensure that you’re getting accurate results.

Marketing KPI can be broadly divided into two main categories: marketing campaign metrics and marketing performance indicators.

Marketing campaign metrics focus on specific campaigns and track the results in terms of leads, conversions, or sales generated. Marketing performance indicators, on the other hand, provide a more holistic view of your marketing efforts and…



Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 35 yrs exp. 3x Author