The Impact of AR and VR on Businesses

Patricia Baronowski-Schneider
3 min readMay 5, 2023

The Impact of AR and VR on Businesses:

1. Enhanced Customer Experiences

AR and VR technologies are enabling businesses to provide unique and immersive experiences that capture customers’ attention and drive engagement. Retailers, for instance, are using AR to allow customers to virtually try on clothes, accessories, and makeup before making a purchase. VR, on the other hand, is being used by travel companies to offer virtual tours of exotic destinations, allowing customers to explore different locations without leaving their homes.

2. Improved Training and Skill Development

AR and VR are proving to be valuable tools for employee training and skill development. These technologies can simulate real-world scenarios, providing immersive and risk-free environments for employees to practice and develop their skills. Industries like healthcare, manufacturing, and aviation are already leveraging AR and VR for training purposes, reducing the need for expensive physical training facilities and equipment.

3. Streamlined Product Design and Development

AR and VR technologies are transforming the product design and development process by allowing designers and engineers to visualize, interact with, and modify 3D models in real-time. This not only accelerates the design process but also helps identify potential issues early on, reducing the need for physical prototypes and saving time and resources.

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Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 35 yrs exp. 3x Author