There is organic advertising, digital advertising, etc. But what about ads on TikTok?

Patricia Baronowski-Schneider
2 min readOct 7, 2022

TikTok has become one of the most popular social media platforms in recent years. With over a billion active users, it’s no surprise that businesses are eager to get their products and services in front of this huge audience.

But what kind of advertising is best for TikTok? Is it worth investing in paid ads, or is organic reach sufficient?

Here’s a look at the pros and cons of each approach:

Digital Advertising on TikTok

Pros:

- Reach a large number of people quickly and easily

- Precise targeting options allow you to focus your ad spend on those most likely to be interested in your product or service

- You can track the performance of your ads and make adjustments on the fly to improve results

Cons:

- Can be expensive, especially if you’re targeting a large audience

- Requires ongoing effort to maintain and optimize your campaigns

- You’re competing with other businesses for attention in the crowded digital space

Organic Advertising on TikTok

Pros:

- Free to get started

- Lets you build a genuine connection with your target audience

- More flexible and creative than paid ads

- Can be more effective in the long run, since people are more likely to trust recommendations from friends/followers than they are ads

Cons:

- Takes longer to see results compared to paid advertising

- Requires a significant time investment to produce high-quality content

- Can be more difficult to track results and measure ROI

So, which is better — digital advertising or organic advertising on TikTok? The answer may depend on your specific goals and budget. If you’re looking for quick results with a large audience, digital advertising may be the way to go. However, if you’re willing to put in the time and effort to build a genuine connection with your target audience, organic…

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Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 34 yrs exp. 3x Author