What are the best Online Tools for your Business?

Patricia Baronowski-Schneider
7 min readOct 14, 2022

What are the best online tools for your business?

What do you think the best tools online are? Funny you should ask. Here are my favorite tools. There’s a lot but I’m going to show you today that I think are critical to any business owners digital life. First of all, with graphics. I use a tool called Canva. It’s like canvas without the S. And this has been a lifesaver for me.

Canva is genius because what they’ve done is they’ve taken away the guesswork around how big does that graphic need to be. You’ve got a banner, you’ve got social posts that are one size, you have Instagram stories that are one size. You have Twitter. I mean, it’s hard as a business owner trying to figure out all these different sizes. You’ve got YouTube channel art, Instagram Story, Facebook Cover Facebook posts, YouTube thumbnail. They’re all in there. Which is fantastic.

Now, on mine, if I scroll down, I’ll see all of my designs. And the designs are saved in there. So, if I want to go in and change it, I can easily do that. They give you all of these different design templates which makes my life so much easier. I don’t have to bring all this creative energy to the party anymore. They bring it for me.

Now, one more thing, under uploads, you can upload all of your own content. I’ve got pictures from my events. I’ve got thumbnails from my YouTube channel. So, I can go in and I can post something.

The next tool I absolutely adore and couldn’t do without is SEMrush. And that search engine marketing rush SEMrush.com. This is a tool, it’s not free.

You can get a 7-day free trial if you sign up and give them your email. But this tool has been probably the most significant tool in my arsenal when it comes to understanding human behavior, data. Now, this tool is $99 a month. That’s the smallest they have.

So, what I can do is I can put in any domain name you want. You can put in your clients domain names. Next, you’re going to be able to see a list of keywords that the website currently ranks for. So, for example I may have 453 keywords I currently rank for. I can see how many people are linking back to my website. Close to 2,000. And I can see the distribution of traffic.

--

--

Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 34 yrs exp. 3x Author