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What happens when you don’t market your business?
What happens when you don’t market your business?
Can your business grow or prosper if you don’t do any marketing?
An oft-repeated mantra in the business world is that without marketing, no business can flourish.
However, with no marketing at all, what happens?
The short answer is that most people won’t notice your lack of marketing — but it depends on which industry you are in. For example, companies like Coca Cola spend millions of dollars each year on advertising campaigns, partnerships and endorsements. If they suddenly decided to not market their product next month, people would definitely notice.
Similarly for a start-up technology company spending venture capital money on PR firms and influencing bloggers: if they skipped this month’s budget many people would ask why and probably be told off behind closed doors. But for a small bakery or restaurant serving the same area, it might be a different story.
Some people might notice if they suddenly stopped marketing, but as long as the products and services remain top-notch, many wouldn’t really care. In fact, some might even prefer it! For example, why should I have to see those annoying ads from your company on this page?
But whether you’re a large corporation or a small business owner, marketing is a crucial tool for generating awareness of your brand and company. Without any marketing at…