What is Programmatic Advertising?

What is Programmatic Advertising?

Simply put, Programmatic Advertising is the use of technology to buy and sell advertising space in an automated way. This can be done through ad exchanges or using software known as a DSP (Demand-Side Platform). Programmatic Advertising allows businesses to target their audience more effectively and efficiently, as well as measure the results of their campaigns more accurately.

How does Programmatic Advertising Benefit Businesses?

Programmatic Advertising can benefit businesses in a number of ways:

- It allows businesses to target their audience more effectively and efficiently, as well as measure the results of their campaigns more accurately.

- Programmatic Advertising provides a more streamlined and efficient way to buy and sell advertising space.

- Programmatic Advertising can help businesses save money by automating the buying and selling of advertising space.

How does Programmatic Advertising Hurt Businesses?

Programmatic Advertising can hurt businesses in a number of ways:

- Programmatic Advertising can be expensive, particularly for small businesses.