Companies have recently increased their concentration on digital marketing. Social media has a key role in the marketing strategies of all businesses. Even small startups focus on starting a social media page and post content in the form of brand posts there regularly to attract new customers. However, businesses are now beginning to focus more on other types of digital marketing means, and thus, brand posts are losing their popularity. First, let’s understand what brand posts are, and then we will talk about why they are becoming less influential.
What are Brand Posts?
These are basically of two types. The first type is informative brand posts that contain information about the company or its products. The second type is engaging brand posts. The purpose of these posts is not to provide any information but just to keep the customers involved with the brand.
Why are they Becoming Less Influential?
Brand Posts are becoming less popular because companies are finding other forms of digital marketing more effective. There has been a steady increase in the number of ways in which digital marketing can be done. Some of these include Search Engine Optimization (SEO), pay per click (PPC), social media marketing, content marketing, email marketing, and mobile marketing.
To prove that these other strategies are effective, here are some statistics:
1. Companies that publish blog posts get 55% more web traffic. Hence, businesses are now focusing more on developing a proper blog.
2. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
3. For every $1 you spend on email marketing, you can expect an average return of $42.
Furthermore, within the realm of social media marketing, there are three forms of strategies. These include community management, content creation, and growth. Brand posts typically come under content creation, but firms are now directing their focus more towards community management.
Therefore, the main reason why brand posts have become less popular is that companies are now allocating their marketing budgets to other forms of marketing that tend to be more effective. However, it doesn’t mean that brand posts are entirely useless. It also depends on the type of brand posts. If you incorporate videos or animations in the brand posts, it can really boost engagement on your social media pages. For more information on some creative ways to incorporate videos and animation in your brand posts and social media marketing strategies, click here.
The Bottom Line
In this blog, you understood why brand posts are becoming a less influential part of marketing strategies for firms. Contact us if you still need more information about anything related to marketing, investor relations (IR), and public relations (PR). We are an award-winning firm and have been featured in the media as well, so surely we are experts in all these fields. Moreover, we will guide you on how to allocate your marketing budget to various forms of digital marketing most effectively.
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