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Why are investors important to a business

Patricia Baronowski-Schneider
5 min readJan 16, 2022

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Why are investors important to a business?

As an investor, you want the opportunity to receive high returns on your investment. An investor relations team can be key in achieving that goal. A transparent and collaborative investors relations department is integral in forging positive relationships with investors, which leads to strong ROI (return on investment).

An investors’ primary goal is to see strong returns on their investments. Even investors who do not expect to receive dividends or interest from their investment want the value of their holdings to increase dramatically over time.

If investors are confident that they will achieve high ROI, they are more likely to reinvest in a business. If investors do not think that they will get the best return on their investment, investors will instead look to invest in a new business opportunity.

Investor relations is the communication between a company and its investors that aims to keep investors informed about the state of a business as well as current investment opportunities. By keeping investors apprised of the financial health of the business, investor relations helps investors make informed decision about where to invest.

Investor relations is different than investor marketing, which is the promotion of a company’s…

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Patricia Baronowski-Schneider
Patricia Baronowski-Schneider

Written by Patricia Baronowski-Schneider

High-level expertise in the IR/PR/Marketing/Media Relations field. Placing clients in front of their ideal audience. 35 yrs exp. 3x Author

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